Competitiveness of German SMEs as a role model for Vietnamese managers

"German small-to-medium enterprises and their innovation strength as an engine of the German economy" was the unofficial motto of the four-week visit of a group of Vietnamese managers to GICON InTraBiD GmbH in May 2019.

The main focus was on the question of how small and medium-sized enterprises in Germany can compete despite high labor costs. The answer: with their innovations, efficient processes and the highest quality standards. The 19 participants in the manager training program "Fit for Partnership with Germany", run by the Federal Ministry of Economic Affairs and Energy, became acquainted with outstanding examples of this during various company visits to Saxony and other federal states.

German SMEs and their innovations

Hoang Huong Giang, for example, is Sales Manager of the company "Garment 10 corporation J.S.C." in Hanoi. She was impressed by the innovative strength of her industry in Germany, which Dr. Yves-Simon Gloy, Managing Scientific Director of the Saxon Textile Research Institute in Chemnitz, demonstrated. At the Texprocess trade fair in Frankfurt, she saw new developments in all areas of textile and apparel production, which convinced her to make more investments in her company. "Automatic cutting and sewing systems as well as 3D development technology for samples and initial designs of our collections can set us apart from our competitors," explained Hoang Huong Giang.

Robert Jähnen described a similar way of competing at the "dieMeisterTischler" (master carpenter) workshop in Wilsdruff. His company creates and simulates individual pieces of furniture on the computer, starting from the first draft, through construction and material planning, to the specific work instructions for CNC-controlled cutting. Furniture "made to measure" in this way is just as much in demand in private households as complete office furnishings in the IT sector, in administrative buildings and in large yachts.

Logistics manager Tran Quyet Thang summed up the group's findings very succinctly in his assessment: German SMEs know "the ways and means to combine tradition and innovation" and thus create advantages for themselves in international competition.

Guests of the innovation hotbed of the German textile industry

High-tech and craftsmanship form a unit - the MeisterTischler in Wilsdruff

Successfully completed - Vietnamese managers present their certificates at GICON headquarters in Dresden