Mexican managers successfully establish business relations in Germany

Collaboration on waste management and packaging technologies arranged

Spicy salsa, pure honey and high-quality spirits from Mexico could enrich the range of German retail products in the future. In Mexico, on the other hand, companies operating municipal waste separation plants and those in the development of new biodegradable packaging want to make use of German know-how. This was arranged between 17 managers from the Latin American country with their German partners during their four-week participation in the manager training program of the German Federal Ministry of Economic Affairs and Energy (BMWi) "Fit for Partnership with Germany" in Dresden.

With guidance from GICON InTraBid GmbH, the Mexican managers and decision-makers prepared themselves thoroughly for their business meetings in Germany, and also gained insights into the management and structures of small and medium-sized companies during group visits to IMM electronics GmbH in Mittweida, and to Obstland Dürrweitzen AG.  "Everything we have learned here helps us to make business with German partners possible in the first place or better," said Mariana Mercadillo in summarizing the opinion of the group. This knowledge enabled her, for example, to initiate a joint venture with the Amor Group, in which her company will manufacture silver jewellery for the South American market and thus open up new distribution channels for Amor.

During the four-week period, 20 cooperation agreements were concluded between the Mexican managers and German companies. These provide for an import and export volume of currently 1.2 million euros for joint business over the next six months.


As part of the BMWi "Fit for Partnership with Germany" program, around 300 managers and executives from Egypt, Belarus, India, Kyrgyzstan, Mexico, Moldova, Vietnam, Turkmenistan, Mongolia, the Russian Federation and the Ukraine have taken part in the GICON® InTraBiD GmbH training program since 2014. The German Society for International Cooperation (GIZ) is the general manager and coordinates the program on behalf of the Federal Ministry of Economic Affairs and Energy. The program is implemented throughout Germany by 19 training centers, including GICON® InTraBiD GmbH.

For four weeks, the Mexican managers have made new contacts with German companies and learned in the training center of the GICON® InTraBiD which steps are necessary for a successful business initiation.

At Obstland Dürrweitzschen AG, managers have gained insights into the management and structures of a company.

The master carpenters informed the Mexicans i.a. about the state of the art of production techniques.